Awesome promo idea: The Night Circus Keepsakes

“To celebrate the event, members of the bookstore’s first editions club were presented with a pair of keepsakes–each a signed and numbered limited edition–featuring text and artwork by the author, drawn from a Tarot deck she created. An unnumbered edition of the keepsake was also distributed to those in attendance who purchased a copy of the author’s book.

via Shelf Awareness for Monday, September 26, 2011 | Shelf Awareness.

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